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A landing page is simply a web page designed to convert clicks, sales or some other action. This is the first page a visitor sees when they click through to a website. But it doesn't have to be the home page or index page of your website. In fact, often, it is better that it isn't as you can focus your content to perform an action fine tuned to the visitor.

This page can be used to provide a sign up for your lists, to promote an informational course, promote an affiliate program, provide giveaways, to sell your own products or services and much more!

Landing pages are used by Pay Per Click (PPC) advertisers and Affiliate Marketers to drive their clicks directly to a page where they can encourage the visitor to perform some kind of action.

But it is not limited to just PPC or affiliate marketing. No matter how you are driving traffic, you can use a landing page to help you direct traffic and increase conversions.

They give you an opportunity to control your traffic and it provides the visitor the information they need to make a decision to act. The information provided can be finely tuned and focused on exactly what that person was clicking to find out before they landed on your web page.

You can answer specific questions that you determine might be on that visitors mind. You can provide an overview of the benefits or features of a product you might be promoting. You can do this with a few short paragraphs, an entire article, or an entire web of pages that the landing page leads to.

You can use these pages to pre-sell affiliate programs or your own products. You can fill in gaps in information that the customer needs to know to make a buying decision before you send them off to the purchase page. Having a review of a product or a number of products on a landing page can help a visitor tremendously as well.

By split testing landing page against landing page until we get the best conversions possible from our design and content, we can make our landing pages pull profits we couldn't normally pull with a general or unfocused web page.

So as you can see, landing pages are a great tool to improve your conversions. Instead of driving traffic to your home page or a general page that isn't focused at all towards what you are promoting, landing pages can be designed to take a visitor by the hand and lead them strategically towards whatever action you want them to take.

If you want to learn more about landing pages and how to build web pages for profit, I recommend joining the Ezy Websites eZine:

www.Ezy-Websites.com/ezy-ezine.html

Making money with your website and the products you are promoting can improve greatly if you learn how to use the landing page to your advantage.

Landing pages can be very easy, a fun process and a profitable endeavor! Once learned, they don't have to be a lot of work. They don't have to be complex. Once you have a good system of creating these pages, there is nothing stopping you from incorporating them into almost everything that you do.

-Matt Levenhagen Copyright © 2006

About the Author

Matt Levenhagen owns and operates www.Ezy-Websites.com. He has experience as an internet marketer and webmaster. Having built and promoted dozens of websites, he knows through experience how to build web pages that are not just good looking, but profitable! Reproductions of this article are encouraged, but this paragraph and a live link must be included.