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Park City, UT - July, 6 2006 - A few months ago, Promontory - The Ranch Club, an established private ranch club community located just outside Park City and Deer Valley, UT, realized that they needed a new look to spice up their internet presence. However, just coming up with a new design didn't happen overnight; to turn the dream into reality it took the collaboration of four organizations: Promontory, Pivotal Group (Promontory's parent company), The Motta Company, and Intra-Focus, Inc.

In order to create a refreshing new look in a timely manner, Promontory and its development team at Pivotal Group had several discussions with The Motta Group. Once the design was finalized, the project was handed over to Intra-Focus, Inc., an internet marketing firm located in Georgetown, TX.

"The new website presented several obstacles," said Robert Cowes, Products and Services Principal of Intra-Focus, Inc. "Not only was communication a key, but also patience and a clear understanding of the internet marketing stage.  The Intra-Focus team used its vast experience and knowledge of web design principals to actualize the Promontory design."

Intra-Focus broke down the design and relayed any issues in functionality back to Pivotal who then spoke to Motta for alterations to the compositions. Once the compositions were finalized, Intra-Focus developed the working website. Pivotal, Promontory, Motta and Intra-Focus then met to discuss the functionality of the website in order to determine what final adjustments were needed.

"A few ideas that don't translate from composition to working website are always going to arise," said Cowes. "It is the responsibility of the development team to anticipate these incompatibilities and decide on a workaround."

One of the most challenging issues regarding the new website was taking the content from the old 228-page site and organizing it in a manner that was user-friendly and easy to update.  The new site is one-quarter the size of the old.  While a few pages were deleted, the majority of the reduction entailed using JavaScript to contain multi-page sections to one page instead of 4 to 8 pages.  Not only did this reduce the size of the site, but it also increased usability for clients visiting the site. Total amount of programming for the new 54-page site, including an extensive flash intro, was 45 hours--well below the average time.

Having an experienced team working together on any project makes the final product glow as evidenced by the stunning web presence of Promontory - The Ranch Club.

About Intra-Focus, Inc.
Intra-Focus, Inc. is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, Intra-Focus helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. Intra-Focus provides innovative marketing solutions to businesses ranging in size from start-up to Fortune 500.

About Promontory - The Ranch Club
Promontory - The Ranch Club is a 10-square mile, recreational second-home and private ranch club community nestled in the heart of Utah's Rocky Mountains just outside Park City and Deer Valley. Promontory's unique mountain ranch setting offers diverse year-round recreational amenities and activities for the multi-generational family. For more information, visit www.promontoryclub.com or call 435.649.CLUB.

About Pivotal Group
Pivotal Group is a strategically sophisticated investment and development company with primary concentration on high-quality real estate assets in premier markets. Over nearly twenty five years, Pivotal endured and prospered through several cycles, having been involved with land, master planned communities, residential and commercial development, apartments, office buildings, retail centers, and luxury hotel properties representing an aggregate of well over $2 billion in real estate value. Pivotal is widely recognized for its systematic, collegial approach to its business dealings and its win-win philosophy.

About The Motta Company
The Motta Company provides strategic planning, advertising in all media and marketing support to a select list of clients, both large and small. They ascribe to the American Association of Advertising Agencies' standards governing ethical and financial practices.

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