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Post Info TOPIC: Fledgling Firm Breaks Into Global Market


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Fledgling Firm Breaks Into Global Market
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A FLEDGLING digital business has won a contract with a multinational giant which will see its bespoke online software rolled out across the world.

One-year-old web development firm AYO Media, of Gateshead, has landed a contract with AAF International a global manufacturer of commercial filtration products which operates in 22 countries and employs more than 2,600 people.

The Gateshead firm has written special software for the company's sales and quotation team at its operation in Cramlington, which will now be rolled out internationally by AAF.

AYO was launched last year by directors Rob Mathieson, Tony Olanipekun and Kevin Reece who are all former employees of North East digital empire Th_nk.

The trio are also behind an online software application for the betting industry called Tipstar which has been backed by the region's Design and Creative Fund.

The web development company is keen to grow its portfolio of North East clients and has already conducted work with two prominent young business leaders from the region.

It has worked with teenage entrepreneur Jonathan Grubin the 18-year-old behind a string of successful online enterprises on his latest discount card venture Live Newcastle.

Meanwhile, the firm also worked with the business leader who created organic soap firm Fresh Deli Danielle Dunn on the launch of her new business, Imagine Company.

Other clients include the North East Regional Information Partnership (Nerip) which brings together over 60 organisations in partnership to improve people's quality of life.

Also on AYO's client list is Michelle Taylor, a former Playboy employee who returned to her Hartlepool roots to the Tallulah Love lingerie range.

AYO's marketing director Mr Olanipekun said the firm is keen to offer the same level of web development services available in London, to North East firms at a more affordable price.

He said: "We are a North East company so we want to service the North East. The big agencies in this region have to go down to London to find business because they price themselves out of the North East market.

"Over the next six months we aim to become more profitable and to work with more of the North East's top 250 companies."

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