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An international business plan is not much different to a normal business plan, but additionally it is more focused on international planning which is based on different geographical and political factors. Below is a typical example of international business plan outline:
Ø Business Information
Ø Advertising / Promotion Strategy
Ø Geographic Analysis
Ø Pricing Strategy
Ø Product / Service Description
Ø Financial Plan
Ø Target Customers
Ø Competition with Key Players
Ø Supply / Distribution Channel
It is recommended to create an international business plan with a professional consultant, who can deal with the geographical complexities, regulations and political factors. See the outline below for an illustration of some elements of an international business plan.
1. Company Information:
This section should briefly describe business information which includes contact information such as address, telephone, fax, e-mail and website.
2. Geographic Analysis:
This section should be base on understanding of following questions:
1. Why did you prefer this location over any other?
2. Are there any factors that can affect your business success?
3. Have you consider language, culture and financial differences?
3. Product / Service Description:
This section will describe the technical aspects of product / service, its benefits to the customer and comparison with competitors product / service.
4. Target Customers:
This section will highlight a target segment of customers and focus on their behavior, needs, size and trends.

5. Distribution:
This section will provide information on main channels of distribution for your product / service. It will focus on distribution infrastructure and availability of logistics.

By: ALI HASAN

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