Reprints Online

Members Login
Username 
 
Password 
    Remember Me  
Post Info TOPIC: Outsourcing Marketing


Guru

Status: Offline
Posts: 1465
Date:
Outsourcing Marketing
Permalink  
 



Outsourcing provides the most cost effective solution for companies looking to restructure or downsize their operations to become profitable, or to control their losses. Outsourcing has impacted every field of business, so marketing is no exception. Companies that go for outsourcing of their marketing function obtain following benefits:
1. More time to focus on core product development.
2. No need to hire additional staff for marketing, so delays are eradicated.
3. Since marketing is performed by outsourcing company, so internal staff is focused on their specialized task.
4. Outsourcing provides same marketing function at half of the internal staff cost.
5. Specialized skills and expertise of professionals are utilized without training and HR processes.
6. Clients of outsourcing companies receive external view point and perspective which helps them developing quality product before it reaches to the market.
Choosing the Best Outsourcing Company:
Outsourcing provide many benefits including reduction in cost; but you need to look for following things before choosing an outsourcing company for your marketing function.
Expertise of Consultant:
This is very important to understand that what is the core expertise of the marketing consultant, is he proficient in your type of business? You can check following type expertise in outsourcing companies:
Ø Search Engine Optimization (SEO)
Ø Branding & Positioning
Ø Affiliate Marketing
Ø Strategy and Plan Development
Ø Lead Generation
Figure out what areas you need help in and look for consultants with expertise in those areas.
Qualification & Experience:
You need to focus on that qualification that best suits your business; but experience is however much more weighted when it comes to successful marketing campaigns that a consultant has done. You must consider prior contracts of the marketing consultant and should communicate with some them to get an idea of service quality.

By: ALI HASAN

Article Directory: http://www.articledashboard.com

 

 

 

For more information, samples and tips on business plans writing, please visistBusiness Plan Writers Startup business plans

doh



__________________
Build Your Own Software that also without code
Page 1 of 1  sorted by
 
Quick Reply

Please log in to post quick replies.

Tweet this page Post to Digg Post to Del.icio.us


Create your own FREE Forum
Report Abuse
Powered by ActiveBoard