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A retail business plan can be a difficult document to create; its size can reach a dozen pages. Important points to understand are to what needs to be included in it? How it will be presented? You can use software or a sample retail business plan, but investors are not going to attract only with the size of your business plan!
Its vital that you provide investor details about your business ideas, available opportunities, marketing strategies and financing requirements. Lets look at some essential elements that you need to put in a retail business plan. They are:
Ø Executive Summary: It provides a snapshot of entire document and is written at the very last stage because it is an extract of business plan.

Ø Business Description: It provides overview of business, legal status, background, starting goals, and many other depending on business requirement.

Ø Product or Service: It describes how business is generating its revenue with respect to its products and services. It also put light on customer benefits and significance of product or service.

Ø Market Analysis: This section covers market size, trend, targeted customer needs, demographics, competition, and many others.

Ø Marketing Strategy: This section explains how your retail business will make a way into your target market. Strategies vary in different business as per the market situation.

Ø Financial Plan: That consists of profit and loss, balance sheet, cash flow statement, break-even analysis, ratio analysis, portfolio analysis and feasibility analysis.

By: ALI HASAN

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