Itās a āno-brainer!ā Anyone and everyone in business need to have business cards.
Many people take for granted their importance; therefore, fail to realize that their business card contains information that can significantly impact their bottom line.
If someone had a crystal ball and said that this little piece of paper would directly affect 35% of your earnings throughout the life of your business, would you listen?
I thought soā¦now that Iāve got your attention, Iād like to share with you a few tips.
In many cases, your business card will make a lasting impression on your potential business clients and/or customers; therefore, ensure:
itās free of typos, legible and up-to-date it effectively communicates your brand and what you have to offer it communicates professionalism you have it on you at all times (network, network, network)
A business card would be worth nothing if the following information is not clearly listed: Company or Business Name Logo Your Full Name (middle initial optional) and Position Email Address Website (URL) Phone (office and cellular) include area code Fax Number include area code Companies Physical Address
Additionally, the following areas must also be considered:
Design Elements Color Size Finish Paper Size/Stock
Finally, Iād like to share a few secrets to fully utilize business cards:
Organize your cards by category, event or organization (use a business card scanner) Send out newsletters (electronically) to all your business card contacts Use your contacts as referrals and resources. They will return the favor
By incorporating the above items into your marketing strategy, youāll give yourself a fair chance of establishing a long lasting business relationship and increase your bottom line.
About the Author
Learn the mandatory elements and secrets to fully utilize and empower your business cards.
