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Organisations and business enterprises these days strive hard to find and choose the best marketing gift that will match with the company products and also win the hearts of their target audience. Marketing gifts are usually selected from the range of useful and practical commodities of daily use and personalised with the company name and message and designed with creativity. There are a wide variety of marketing gifts that companies use to gift their customers and clients. However, going by the market trends and reviews five quality marketing gifts that are popularly used are jotted down below:

Pens and writing materials: although it is a quite traditional and age old approach to use pens and other writing materials like writing pads, pencils etc. as marketing business gifts, they are popularly used by companies even in this century. The significance and utility of pens is all pervading and is used universally by all age groups and gender. Pens and writing materials are used on a daily basis to serve the very purpose of business marketing.

Calendars: calendars also fall into the category of traditional gifts but their functionality and usage in 365 days a year make them valuable and effective marketing gifts. A calendar with nice, colorful pictures and your company name and brand printed at the bottom remind your user everyday about you and the brand. They also get your contact information and can reach you anytime with ease. Calendars serve as great advertisements to those whom you never gifted but they are associated with the user thus building brand awareness and popularity and attracting new potential customers.

Branded products: many companies prefer using branded gift items and branded products as marketing gifts for getting more visibility and importance in the business world. Instead of using simple ball point pens, they go for branded pens from Parker or Cross to make their marketing gifts distinguished from others and alluring to the customers and clients. Likewise branded caps, t shirts and many other products are used as marketing gifts as a mark of show and prominence.

Gift Cards: use of gift cards are in fashion for the past few years and have proved to be very effective in attracting traffic. Instead of gifting customers and clients with gift items that will be of no use to them and will be thrown in the trash bins, it is much wiser to present gift cards. They can use the gift cards at their own will. Such a gift reminds the users more about the company and the freedom of choosing the gift on his own is liked and loved by all.

Wine and gift baskets: marketing gifts are not only associated with business encounters and business dealings. They are often distributed in the peak holiday season like Christmas and New Year. Many companies make the holidays memorable by gifting their valued customers with gift baskets full of chocolates or candies, dry fruits or coffee and a bottle of wine along with a warm holiday message. Nothing can be better than such a marketing gift in the festive season which brings in warmth, a personal touch and in the long run helps to build stronger business relationships.
For a vast range and variety of promotional gifts and corporate marketing items visit www.ideasbynet.com . You will get a fair idea about which product to use as your marketing gift that will yield you maximum benefits

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About the Article Author

Gareth Parkin is the co-founder of Ideasbynet, the UK's leading online source of marketing gifts and supplier of marketing business gifts. He has taken the UK gift market by storm by the application of modern business thinking and the latest search engine marketing techniques. For more details visit www.ideasbynet.com