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So you've decided to spend some cash on a quick marketing blitz to get some more traffic to your website. The worst thing you could do now is waste that money.

Its essential to take your time when writing your text ads. You might only have 100-200 characters to work with, so make sure you follow the following tips and I'm sure your investment in this great advertising medium will pay off.

1. Make sure the ads you are writing are relevant to your audience. With AdQuick.co.uk, you choose what websites you advertise on, so you have a good idea what kind of people will see your ads. If the reason for your ad is more aimed at brand awareness ,then you can be a little more broad with the audience you aim your ads at.

2. Be a little bit naughty, look at what your competitors ads are like. Don't copy them, but by all means get some creative ideas to help your ad writing.

3. If the ad is advertising a certain offer of yours, make sure you send any potential customers who click the ad direct to that page on your website, and not just your homepage.

4. Be direct. Have you got an amazing deal or special offer? If so, then get the price in the ad somewhere. If you don't want to put the price in your ad, then at least make sure you get the actual offer in the ad.

5. DON'T USE CAPTIALS FOR EVERY LETTER IN THE HEADLINE. It annoys a lot of people and theres no need to shout. By all means use capital letters for each first letter in every word in your ads headline though.

6. Use the conversion tracking feature. This way you can get a good idea on how many sales or signups come as a result of your ad. You might have an amazing offer but if your ad isn't up to scratch you won't get anywhere, but with this vital feedback you can see what ads need more work.

7. Once you have done your research and you know which of your ads are working, make sure you don't just use the same ad over and over again. People will get bored of it and will just ignore it. Use a selection of different ads that you know work.

8. In a lot of ways the headline is the most important part of your ad. If you have 35-50 characters to work, this doesn't mean you have to use all 50. If you can get your message across in 6 words then that'll be brilliant. Don't try to make the headline an extension of your own sense of humour, by that i mean if you try to be funny, others might disagree and just not click through.

9. Don't rush, and use a spell checker. It might sound silly, but imagine how you'd feel if you realise that the reason why your ad that has just ended didn't get any click throughs because of bad spelling or grammar.

10. And finally, just a recap. Be direct, be simple, don't try to be smart, keep it short and don't rush.

http://www.adquick.co.uk

About the Author

This article has been submitted by the CEO of Advertising network Adquick.co.uk. Philip Michael specialises in online text advertising.