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PokerJunkie.com, the online poker site, has entered into a sponsorship agreement with Team Santa Fe Adventure Racing.

Businesses sponsoring athletes goes a long way back, but the poker business has not yet followed suit, so to speak. While charity poker events and poker players donating money to charity has become an almost everyday occasion, regular poker-based sponsorship is not widespread. By closing this deal, PokerJunkie.com hopes to strengthen the view that poker is a regular and uncontroversial segment in the entertainment business.

The purpose of PokerJunkie is to be an impartial and updated Internet poker guide, providing reviews and general information of online poker rooms as well as offering visitors special sign-up bonuses, promotions and online tools, such as a bankroll tracker.

Adventure racing is a fast expanding sport and the Team Santa Fe Adventure Racing is one of its most dynamic players. Its nine athletes travel the United States to participate in different kinds of races. However, the team's philosophy is about more than just winning races. It also wishes to encourage teamwork in society which is why Team Santa Fe donates 10 percent of any sponsorship funds to youth charities such as Wings of America. A comforting thought, to be sure, that the incomes from the poker business are being used to assist the youth of America.