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A press release is the best way to spread news about a product, service or your business to the media. It is a form of marketing that you shouldn't overlook or fail to use.A press release, or news release as it is often called, is a free way to market your business to the media. It is a one or two page document designed to announce the value of a new product, service or business. There are different types of press releases you can write. Some of the more common types that will help you achieve your publicity goal include, but are not limited to:* Beginning a new business venture* Your business won an important award* Your company is working with a charity* Any new product or service you are selling* Any new features added to your business or pervious service or productsThe purpose of writing a press release is to capture the attention of online editors of magazines, newspapers, and so on. If an editor finds your press release news worthy, they may feature an article about your new product, etc. This will boost your marketing and dramatically improve your chances of acquiring new customers.Of course, for a press release to be successful, it requires certain criteria in order to sound newsworthy and not an obvious advertisement. A news release must be written in a format that does not appear biased, so that the reader will believe the information presented is accurate. To being with, a winning press release is filled with information that readers will find interesting. More specifically it requires:Headline - Create a headline that sums up the topic of the entire release. Remember the headline is the first thing a reader will see so it is imperative it grabs their attention.First Paragraphs - The first paragraphs of the press release needs to answer the five important "W" questions: Who? What? When? Where? Why? You may also want to answer the "how?" question. By making it your goal to answer all of these questions, you will ensure that the information you are providing is clear and concise. It will also help to make sure you don't confuse or lose the interest of the reader. Just remember, you're not trying to sell the reader on your information as much as you are trying to keep them interested.Last Paragraph - The last paragraph should be short and include brief information about your business. End of Release - Always include your company's contact information at the end of the press release. This includes name of contact person, company address, telephone and fax number, email address and web address.Keep it simple - Finally, don't forget to keep your press release short and sweet. Aim for a page, and write short, clear sentences, and avoid jargon. Make sure you review the release and look it over critically as if you were the reader and see what you think. Check for grammar and spelling errors, and cut out any fluff.You need to get your press release out there if you ever hope to be discovered by an editor. If you are not confident in your writing skills to create a winning press release, don't be afraid to hire a writer that can achieve your aim for you. It would be foolish to pass up the excellent money making opportunities a press release gives you. If you want your business to be successful you need recognition. Thus, if you haven't yet written a press release, what are you waiting for?

Itay Paz is the founder of Internet Marketing Hype, an online newsletter that discusses the insights and excitement of today's internet marketing including: affiliate marketing, advertising, conferences, seminars, workshops, ebooks and other information products. Itay Paz is now sharing his knowledge with other Internet Marketers through his new Internet Marketing Hype Ezine. Itay's online magazine will provide you with exceptional insights of Internet Marketing in a simple and easy way. Sign up for Itay Paz's Internet Marketing Hype Ezine by visiting his website at http://www.internetmarketinghype.com

About the Author

Itay Paz is the founder of Internet Marketing Hype, an online newsletter that discusses the insights and excitement of today's internet marketing including: affiliate marketing, advertising, conferences, seminars, workshops, ebooks and other information products. Itay Paz is now sharing his knowledge with other Internet Marketers through his new Internet Marketing Hype Ezine. Itay's online magazine will provide you with exceptional insights