When your client walks into the office requesting information on your services, you probably have several pieces of information to give out.
Placing the literature in a generic folder from a local retail store gives the impression that you are one of those small businesses that was started overnight with little to no thought about customer service.
Handing the inquirer a custom designed folder containing the literature they need shows customers that you are not only a professional company but one that knows how to take care of its clients.
Folder printing can be more expensive than buying regular folders from an office supply store but are worth the extra cost. Below are just a few more reasons why your company should consider adding custom folders to the marketing budget:
1. Branding
Design your folders to represent the style of your company. Use your logo, colors, text style, images, and any other design aspects for creating a strong brand that customers will come to recognize. Putting your mark on anything that is printable is a necessary part of making your brand known.
2. Presentation
When at business meetings or trade shows, handing out your information in custom folders shows that you can compete with the best of them. Make sure to include slots on an inside pocket for including your business card.
3. Impact
A professional folder can leave an impactful impression, whether you are handing it to another business owner or to an interested consumer. Any recipient will remember the colorful, unique folder but will forget what was so great about the owner of a generic folder.
4. Durability
Professional folder printing provides much more sturdy folders than the cheap, flimsy dollar folders found at the store down the street. In addition to a heavy paper stock, a commercial printer also provides coating so that the ink does not smear, something that can easily occur with the extra handling that folders endure.
Running a business can be costly but so can cutting too many corners. Presentation folder printing is one area in which you will need to weigh the benefits against the cost. You would not want to make the mistake of appearing cheap at the cost of trying to save money.
