Early Abercrombie models include Ronnie Smith, Cassie Ventura, Christina Akatsuka, Christian Valentin, and Lindsay Lohan.
The company uses trademark Casual Luxury to promote the brand. The brand defines the slogan as using the finest cashmere, pima cottons, and highest quality leather tcheap abercrombie&fitch clothingo create
the ultimate in casual, body conscious clothing, and implementing and/or incorporating time honored machinery to produce the most exclusive denim
The brand carries Mens fragrances Fierce, Cologne 41, Proof, and Colden. Womens fragrances include Perfume 8, Classic, Perfume 41, and Wakely. Released at the same time,
Fierce and 8 and Cologne41 and Perfume 41 are marketed to compliment one another. High-end fragrances Ezra Fitch (colcoach handbagogne) and Ezra parfum were described as the embodiment of the Abercrombie & Fitch heritage, until they were discontinued. Cologne Proof was released in Christmas 2006 to be removed a year later (though some stores still carry Cologne
Proof). Perfumes Ready is also among the retired fragrances. Fierce and 8 are the most heavily marketed fragrances as they are the signature scents of the brand overall.
As the popularity of Abercrombie & Fitch goods increased, so did the counterfeiting of them. In 2006, the company launched the Abercrombie & Fitch Brand Protection Program to
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combat the issue worldwide (focusing more in Taiwan, China, Hong Kong, Japan and Korea) by working with legal forces globally.[28] Shane Berry, who joined the company in
November 2005, was placed in charge of the program. Berry is a former Supervisory Special Agent from the FBI, and was a part of its Intellectual Property Rights Program. The news release from A&F announcing its initiative stated that the program will improve current practices and strategies by focusing on eliminating the supply of illicit
