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Outsourcing provides the most cost effective solution for companies looking to restructure or downsize their operations to become profitable, or to control their losses. Outsourcing has impacted every field of business, so marketing is no exception. Companies that go for outsourcing of their marketing function obtain following benefits:
1. More time to focus on core product development.
2. No need to hire additional staff for marketing, so delays are eradicated.
3. Since marketing is performed by outsourcing company, so internal staff is focused on their specialized task.
4. Outsourcing provides same marketing function at half of the internal staff cost.
5. Specialized skills and expertise of professionals are utilized without training and HR processes.
6. Clients of outsourcing companies receive external view point and perspective which helps them developing quality product before it reaches to the market.
Choosing the Best Outsourcing Company:
Outsourcing provide many benefits including reduction in cost; but you need to look for following things before choosing an outsourcing company for your marketing function.
Expertise of Consultant:
This is very important to understand that what is the core expertise of the marketing consultant, is he proficient in your type of business? You can check following type expertise in outsourcing companies:
Ø Search Engine Optimization (SEO)
Ø Branding & Positioning
Ø Affiliate Marketing
Ø Strategy and Plan Development
Ø Lead Generation
Figure out what areas you need help in and look for consultants with expertise in those areas.
Qualification & Experience:
You need to focus on that qualification that best suits your business; but experience is however much more weighted when it comes to successful marketing campaigns that a consultant has done. You must consider prior contracts of the marketing consultant and should communicate with some them to get an idea of service quality.

By: ALI HASAN

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