Business plan is the first and basic step on the path to success. Small business plan helps the owners to monitor strength and weakness of their business. It is the written description of a business future. Writing a small business plan that leads the business to success is not easy without a good business plan structure. There are number of small business plan structures available online, which are useful in number of ways. Mostly small business plan have the following essential elements: EXECUTIVE SUMMARY: This section is an outline of business plan. The best length for an executive summary is one or two pages. Company & Industry: It contains concise information about the company Products & services Analysis of market: It contains information about the target market; the competitors and the potential customers Management Financial plan Funds required COMPANY Company & Industry: It discusses the detailed outlook of the company, the present as well as future situation Legal Entity & Ownership: Contains detailed information about the owners History Facilities & Location: Product/service facilities that the company is providing and location which is suitable for starting the business according to services they are providing. PRODUCTS AND SERVICES Description of product Features & benefits Competition Competitive advantages Development MARKET ANALYSIS Target market Market size Market trends SWOT analysis: S-Strengths, W-Weaknesses, O-Opportunities, T-Threats STRATEGY AND IMPLEMENTATIONS Philosophy Internet strategy Marketing strategy Sales strategy Operations Goals MANAGEMENT Team Individual needs Advisors FINANCIAL PLAN Requirements Use of funds Income statement information Cash flow statement Balance sheet Important assumptions Writing business plan is not an easy job; above are essential elements that help most small business plan writers to construct a good and successful business plan which leads their business to success.
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