If you have been one of the many business owners that are watching while the profits are plummeting within your company, don't be discouraged. You need to get busy. Don't let your baby flounder while you are watching. Try some new things. there are some inexpensive options.
While talking your business up is important you can do more. While you tell people about it give them something that bears your name and info. A magnetic business card will work nicely. You could have some regular cards made up that people can put their info on for referrals. If you offer a discount to people that send in referrals that could work wonders for you. Even say, $5 off your next service call for each new business referral. You may get flooded with business.
Display your business cards around town. Hang them on billboards at the post office, bank or grocery store. Many businesses don't charge for this and it is a good free way to let people know about your business. Flyers are easily printed off your office printer and then photo copied on some bright colored paper can cost you only pennies to produce and bring attention to your business.
The worst that you can do is nothing at all. You are not the only business that is going through hard times right now. Count your blessings and appreciate all that you have. Negative feelings only attract more negativity into your life. What you want is some positive influence in your company and your life. When you radiate positivity you will attract more customers and more money is right behind that.
Promotions can make a big difference not only in your businesses success, but also in your ties with the community. Once they get to know you and your business well enough, you will find that they come to you for all their purchases.
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Promotional items could be the ticket to attracting people into your business. You could use any number of lovely items, like promotional key rings for instance.